Oar Finance
Building a brand from the ground up
Bringing a new business to life is about much more than designing a logo or launching a website. It’s about creating a strong foundation from the very beginning: one that reflects who the business is, what it stands for and how it wants to connect with its clients. We recently had the pleasure of partnering with Oar Finance to do exactly that.
Creating the visual identity
Starting from the ground up, we worked closely with the team to develop a brand that felt professional, trustworthy and approachable, while reflecting the knowledge and expertise behind the business. From there, we created a complete visual identity, including the Oar Finance logo, brand guidelines and stationery, giving the team a consistent look and feel they could carry across every touchpoint. But a strong brand doesn’t stop at the logo.
Bringing the brand to life online
Once the identity was established, we turned our attention to Oar Finance’s digital presence, designing and building a custom website that brought the new brand to life online. Our team also captured professional staff photography to use throughout the site, helping create an online presence that feels polished, cohesive and, most importantly, authentic to the people behind Oar Finance. The finished website clearly communicates their services across business, agri, asset and home lending, while giving clients an easy way to understand who Oar Finance is, what they offer and how they can help.
From idea to launch
Projects like this are always exciting for us because we get to be there right from the beginning, helping turn an idea into something tangible and creating all the pieces a new business needs to confidently step into the market. We’re so proud to have played a part in bringing the Oar Finance vision to life and can’t wait to see what comes next for the team. 🤝
Take a look at their new website: oarfinance.com.au
