The Cleaning Agents
Bringing Two Trusted Businesses Together Under One Brand
Rebranding a business is one thing. Bringing together two businesses with more than 50 years of combined brand recognition is something else entirely.
That was the challenge presented to us when the team behind Kols Cleaning and Camsas Cleaning approached Zest. Following the purchase of both businesses, they had two experienced teams delivering the same high-quality services—but under two separate brands.
The obvious solution might have been to design a new logo. But successful branding starts long before the design phase.
Starting with Strategy
Before opening Illustrator, we took the time to understand the business from the inside out.
Working closely with the key stakeholders, we explored the company’s vision, its customers, future goals and what made each business successful. This strategic discovery phase allowed us to develop a clear direction before any visual concepts were created.
From there, we explored naming options, brand positioning and identity concepts until one stood out above the rest.
The Cleaning Agents.
A name that feels professional, memorable and perfectly reflects the next chapter of the business.
Creating a Brand That Tells a Story
The new brand identity was designed to honour the history of both businesses while creating a fresh, unified presence for the future.
The colour palette combines elements from the original Kols Cleaning and Camsas Cleaning brands, helping maintain familiarity for existing customers while introducing a modern new look.
The icon itself draws inspiration from the shape of Tasmania, representing the company’s commitment to providing cleaning services across the state.
Every design decision had a purpose, ensuring the new brand was both meaningful and built to grow.
More Than a Logo
A successful rebrand extends far beyond a logo.
Once the new identity was established, we worked with the team to roll the brand out consistently across every customer touchpoint, including:
- A new website
- Vehicle signage
- Business stationery
- Clothing concepts
- Two new sub-brands for Pest Control and Property Maintenance
By creating a cohesive brand system, The Cleaning Agents now has a professional identity that works across digital, print and on-the-road marketing.
A Brand Ready for the Future
The best branding doesn’t just reflect where a business has been—it supports where it’s going.
The Cleaning Agents now has a strong, scalable brand that unites two respected businesses under one recognisable identity while creating room for future growth and expansion.
At Zest, we believe branding is about far more than creating something that looks good. It’s about building a strategic foundation that gives businesses the confidence to grow, evolve and connect with their audience.
We’re proud to have partnered with The Cleaning Agents on this exciting transformation and can’t wait to see where the brand goes next.
